Marketing For Dog Groomers
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A system which turns you into the talk of the town… and the envy of your harsh competition across the street.
A system that even the most down and out, ready to quit, barely breaking even business owners can roll out, rinse and repeat and wash away the stress of a struggling grooming business after putting it into action.
It’s also very affordable, easy and quick, and will allow you to start turning the profits back on in a snip.
And no, it’s not about spending thousands on newspaper ads or Yellow Pages listings that don’t work.
It’s not about damaging your business with sales and discounts (that’s a huge “nail in the coffin” mistake for most grooming business owners.)
This is not some system that has been rehashed from the 90’s. It’s a set of modern day 21st Century marketing techniques that will…
People want to do some research on your grooming business before they book these days. This is a great opportunity to sell yourself hands free.
All you need to do is include some basic info: opening hours, services offered, prices, location, contact information, staff names, payments accepted, products you carry. There are many inexpensive website builders/designers out there today.
Then you need to get visitors to your website, so they can see what you offer, and then make a booking. There are many ways of increasing the numbers of visitors.
Want to cut down staff costs and calls? Then set up an online booking system that takes care of all your incoming call bookings. It’s not that hard to do, and a web programmer can set this up for a reasonable price.
There’s actually a lot of pre-made solutions that you can ask a programmer to install, which would drastically cut the costs even further. Just tell them that you don’t need a solution built from scratch, and that they can use a pre-made booking system that integrates into your own site.
Do something to give your business a personality. For example, have a Santa Hat Day, where the dogs come into the salon and have a photo wearing a hat. It sounds silly, but these kinds of quirks get people talking about you in a good way.
High profile, upper class clients are NOT interested in sales or discounts. Middle class clients are NOT able to drop in during working hours.
You need to send the right message to the right demographic for the best response. Do you know who your main target demographic is? If so, what would appeal to them the most? If you don’t know, then find out.
How can you make it easier for them to make a booking and bring their dog in? Where do they hang out and work? Knowing these things will allow you to find ways of reaching them directly, and speaking their language.
You haven’t got time to worry about someone you don’t trust. You haven’t got time to do it yourself. A good accountant can really put money back in your pocket each month… money that could be well spent on advertising or marketing to get more repeat customers.
It’s really not hard to build and keep a profitable grooming business once you start to use your natural creativity and the flair that you already have deep down.
Some of the tips above might be enough for some business owners to stand a chance, but they are only the basics.
We haven’t even begun to uncover the real, underground, street level secrets that your competition is using.
The proven blueprint to actually take your grooming business from barely surviving to truly thriving and profiting.
And not just one off jackpots, but daily repeat customers and month on month profit soaring. More bookings, busy staff, bills paid on time.
Today, I’d like to give you that missing blueprint so you can save your grooming business from going under.
I’m a successful groomer myself and I’ve already given you some very real advice that works, but I know you want and need more.
You need a competitive edge if you want your grooming business to be open next week, next month, next year and the year after that.
You can’t just do the same old, obvious and expensive methods and expect a flurry of new customers like magic.
You need something that works today, next year and beyond. Why? Because people have more choice than ever these days, and they are starting to tune their eyes and ears out of advertising… because there’s so much of it.
That’s why I have created a comprehensive guide which walks you through modern day, 21st Century marketing and PR techniques to get more people calling you and booking an appointment for their dog or cat today.
Those methods should be left behind in the 90’s. They won’t cut it in today’s fiercely competitive world.
Today, you need a mix of psychological tactics, being in the fore-front of people’s minds, persuasion, loyalty building devices, word of mouth triggers… things that your competition are clueless about.
…along with a wide range of tools to get people talking about your grooming business, coming back every month, paying more than usual, buying more products, finding you over the competition, and staying loyal for life.
It saves you time and money… no more wasting cash on advertising that doesn’t work, no more spending all your time and energy on products and services that are losing you cash.
It uses techniques that your competition aren’t using… you don’t need to spend thousands on adverts, or have a global brand name to succeed with your grooming salon. You simply need a way to reach new customers cost effectively, and keep them coming back over and over.
It doesn’t require outside consultants or companies… some marketing and PR companies… Read more…
