Holland Cooke Media

Forecast: Digital will become the #1 advertising platform by 2017, after elections and Olympics pump-up TV in 2016. Magna Global projects that digital will grab 38% of all ad dollars in 2017, $72 billion (topping TV’s $70.5B, excluding retransmission revenue), dwarfing radio. Has new media been over-estimated? After bad experiences with E-commerce, some consumers have become wary. Read: How local advertisers can exploit E-backlash.

READ: Valuable tips radio broadcasters and podcasters are swapping here. This session alone paid for the trip: My notes from the “Small & Medium Market Idea Exchange

Swap links? We’ll both Google better! Link to http://hollandcooke.com, then Email me the URL of the page it’s on, and I’ll include you below… Read more…