Gangnam Marketing – Marketing Secrets of YouTube’s No.1 Video
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In his book Gangnam Marketing, author Edmund Piunow makes a convincing case that today’s entrepreneurs have a lot to learn from making the viral K-Pop sensation their guru. Video and Youtube marketing is the future of online business, so why not learn the tricks of the trade from someone whose catchy dance hit has racked up more than two billion views and counting?
In the book, you’ll learn how webinars, video testimonials, how-to videos and commercials can lift your business into the stratosphere, tapping into the viral-video phenomenon to deliver value to your potential customers before they even know what you’re selling. You’ll learn how to create a Youtube channel with a dedicated following, upload your videos to the more than 400 other video-sharing sites across the internet, and reap the benefits by capturing email leads or money-in-hand customers.
You’ll also learn that PSY’s success was no accident. After a career spanning more than twelve years and more than a few failures, the record-smashing success of Gangnam Style was the end result of PSY’s dogged persistence, the willingness to rebel in order to achieve his dream, and a relentless focus on consistently delivering joy to his fans. You’ll also learn how PSY successfully used teasers to encourage viewers to look forward to his breakthrough single and continues to develop unique and free content to reward the dedication of fans that have subscribed to his YouTube channel.
You’ll learn why giving your potential customers joy is the best way to market your business too, and why giving things away for free doesn’t mean you won’t see any returns – in fact, you’ll almost certainly find the opposite. Gangnam Marketing makes it clear that free video content is an ideal way to attract attention to your business, including potential leads and customers – people who would never have bought from you unless they’d seen you on film for free and come to trust you as an authority figure.
Piunow is a confident guide through this brave new world, leading the reader through PSY’s long journey to YouTube fame before explaining how to harness the power of video marketing through a series of easy-to-follow steps. Everything in this book is achievable with a little vision, some basic equipment, and the willingness to follow through and make it happen. This is not a technical guide, and anyone looking for technical instructions will be disappointed; instead, it’s a simple manifesto for why today’s businesses must use video marketing to succeed and how you can get started.
A business book for a new generation, Gangnam Marketing takes a fun, irreverent and inspiring look at the modern online marketing space with a fresh take on how to make an outsized ripple as a small to medium-sized player. Even if you’ve never made a video or thought about video marketing before, you’ll be inspired to take action and launch your business on Youtube for all to see. You may not need a catchy tune or a signature dance, but Edmund Piunow’sGangnam Marketing might get you dancing anyway – dancing because your business dreams are finally coming true.
“This book explains in simple words what video and YouTube marketing is and how it will work for your business. See it as a roadmap to online results!. Great stuff. I highly recommend it”.
“My company is being found on YouTube and Google for FREE! Thanks to this book I’ve learned how to make my video marketing strategy finally work and now getting more views, subscribers, leads and customers is easy!”
“Success leaves clues and it is unbelievable what you can learn from … a Korean K-Pop star! This is by far the most detailed case study of YouTube’s no.1 video. It is not only valuable but also very inspiring and motivating!” Read more…
