White papers make for an interesting example of how technology has put pressure on the way things are written and read. Because typically readers tend to scan now, the format of these documents has changed. It is not common any more for a business executive to be either willing or actually able to spend their mornings reading fantastically detailed white papers. The shift has been to less information and more easily digested pieces of information.

Here are some helpful tips for creating white papers that will be well received. Scanning, not reading, is how people go through documents. You need to make it easy for them to do this. For instance, the bullets that you use in the sales letter should not be the same size that you use in the white paper. If you use shaded boxes, and put quotes in them, make sure they are relevant and strategically placed.

You can read everything much more easily when they are strategically placed throughout the paper. Be sure to write your summaries (both concluding an executive) paying attention to what you write. The same principle applies throughout your white paper which is writing for short attention spans. Know the audience you are speaking to, and you may be able to use newer strategies. If you are you looking for more in regards to click here to find out more take a look at the web page. One clearly new approach is the use of story, but you must be completely sure this is appropriate.