Business Directory Profits ‘” a new guide by Chuck Frey
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Chuck’s background includes extensive experience in all aspects of e-marketing strategy and tactics, innovation, creativity and public relations.
For 10 years, Chuck specified and managed online product directories for several large trade shows, including CONEXPO-CON/AGG, the largest exhibition in North American in any industry in the years in which it’s held. He took what he learned and experimented with it on his web properties, and learned much in the process about what works and what doesn’t, how to attract advertisers to invest in a directory and how to convince them to renew, and much more.
More recently, he has been an advertiser in a number of online directories, and has developed a keen sense of what manufacturers and service providers need in this type of web resource.
The bottom line? Chuck Frey provides a unique perspective on the subject of business directories that you won’t find anywhere else.
Finally ‘” a legitimate, proven way to add new revenue to your online business from advertising. Online business directories bring buyers and sellers together in ways that both benefit. In the process, you win.
Existing methods of generating revenue for your web business don’t seem to be working as well any more:
Finding new sources of revenue to make up for these shortfalls can be very challenging. You’ve got bills to pay. Your family is depending on you. It’s hard to know where to turn.
Despite all of these challenges, advertisers are STILL willing to spend money. But they’re looking for web publishers who can provide creative, high-impact alternatives to help them communicate their brand stories to the marketplace.
One unique type of web content they’re willing to invest in is paid listings in online business directories ‘” web pages that list companies, products and services of use to site visitors. But surprisingly, very few bloggers offer them to their advertisers and readers.
Directories enable buyers to compare each companies offerings and zero in on a handful of suppliers that appear to meet their needs. At the same time, directories give advertisers a place to share what makes them unique and help them attract new customers.
Trade magazine publishers have known about this type of gold mine for years. That’s why so many of them publish buyers guides, both in print and online. They meet the needs of buyers and sellers in a simple and compelling way ‘” and they can be incredibly profitable!
That makes them very popular with buyers. For example, the Mind Mapping Product Directory on my blog is consistently the second or third most popular page on the entire site, month after month.
If you already cover new products on your website or blog and you’re not offering this type of content to your readers, you’re missing a BIG revenue opportunity!
How do I know? Because I’ve spent the last 15 years evaluating and specifying product directory products for several large trade shows and studying the models that industrial publishers have used to create their product directories. I’ve adapted what I’ve learned to my web properties, creating directories that have added tens of thousands of dollars in revenue to my bottom line.
As a result, I’ve developed a wealth of experience in what works well and what doesn’t ‘” everything from effective directory formats to how to sell listings and ensure that existing advertisers renew, year after year.
All of this is laid out in a simple, 5-step process that anyone can follow to create their own customized business directory. No specialized knowledge is required.
Best of all, I’ll provide you with convenient templates you can use to plan and build your directory ‘” so you can start generating revenue immediately!
I don’t just show you what to do, I provide you with templates to apply what you’ve learned and produce your directory faster. Business Directory Profit$ includes some valuable extras:
Then a product directory is the perfect way to increase your blog’s value to your readers and advertisers ‘” and significantly increase your revenues.
If so, then your blog can support a business directory. You need to attract enough traffic to your blog to make an investment in a product directory listing worthwhile to your potential advertisers.
On the other hand, if your blog is primarily focused on how to do things, make things or is devoted to your philosophical musings, then Business Directory Profit$ isn’t for you.
‘” Stephanie Diamond, President, Digital Media Works, Inc. and author of The Visual Marketing Revolution: 26 Rules to Help Social Media Marketers Connect the Dots
As you can see, all you need is a relatively small number of ads to start making some serious money. Imagine how many advertisers you could attract from your niche.
Run the numbers yourself and you’ll see the potential of this type of paid content on your website. That means your modest investment in Business Directory Profit$ will easily be returned many times over.
You have a choice to make: You can be a victim of declining revenues, letting the value of your website business steadily decline. Or you can get creative, adding unique, useful services to your website that increase its value to your readers and advertisers. That, in turn, enhances your reputation as an thought leader and innovator in your niche.
Your investment in this set of resources is only US$39.95 ‘” a fraction of what you stand to make in advertiser revenue. Upon purchase, it will be available for immediate download as a 2.3 MB PDF file. All of the templates, videos and other resources are accessible via links within the PDF report. Read more…
