Train Mature Clients
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They are the over 80 million adults age 55+ including seniors and the exploding group of leading-edge Baby Boomers ‘” the largest age cohort in history!
Some have been swept up in just doing what everyone else is doing…focusing on the 20-40 year old market.
The mature market is not a niche. It is the largest and fastest-growing fitness market in the world and will be for the next 30 years. I will show you how to fulfill your financial dreams by building a business that dominates the competition. What do you want?
You might be thinking “I don’t need to learn this stuff. These clients aren’t any different than the 30 and 40 year olds I already train. Right?’� WRONG. I assure you that they are, and you need to train them differently or you won’t ever get them to buy.
Think that this means working with crotchety old geezers who do nothing but complain, talk about how things were better “in the good old days’�, and discuss their latest bowel movement issues?
I understand because I used to be just like you until my career-altering “aha’� moment which taught me that this is NOT TRUE.
You see as a kid I didn’t spend much time around anyone at all over the age of 55. Both my grandfathers died when I was really young. My dad’s mom died not too long afterwards and my mom’s mom we didn’t see that much. So I had very little exposure up until the now infamous nursing home incident. You see, my youth group decided to visit the local nursing home to socialize, sing some songs and cheer up the residents. I had never been to one before.
I carried this vivid and rather traumatic memory with me to grad school in exercise science. Since the program was a clinically based one of our responsibilities as students was working in the cardiac rehabilitation program on campus. If you have any experience with cardiac rehab then you know it is full of'”you guessed it'”- older adults. Talk about being nervous. I kept thinking back to that nursing home and I swear I could still smell that awful smell.
It was the best career move I ever made. After working at a number of facilities and programs and developing an expertise in aging I realized that most clubs and trainers had no clue as to the vast potential that this booming age group offered or what the heck to do with them anyway.
After spending years watching fitness professionals either ignore or blow it with the older population we decided to put all of this knowledge and skill to good use and open my own facility. We wanted to create a unique facility that from A to Z was completely focused on the wants, needs, desires, fears, hopes, dreams and challenges of the 55+ client. From equipment to layout to decor to programs to trainers to protocols to policies…nothing was left out of the equation.
We want to share with you our vast expertise, experience and success to catalyze your career and put you on the fast track to financial success, independence and security! Before now we have only shared bits and pieces through journal articles, conference presentations and consultations. But now we have put all of this amazing information and experience together in one place in Train Mature Clients.
We have spent years and countless dollars amassing the incredible information that we are going to share with you in this product. Between the two of us you will gain the knowledge and experience that comes from 2 undergraduate degrees, 2 graduate degrees, 2 PhD’s and all the research involved. Years of experience in clinical, university, large health club settings and over 5 years of owning our own facility. You would have to spend thousands of dollars and hundreds of hours traveling to conferences and workshops and reading stacks of books to get the same amount of information that we are providing to you at a mere fraction of the cost. We have worked with and been mentored by some of the best content and business experts in the industry. And what we have learned over the past six years in trenches and over the past 2 decades in the field we are going to teach you.
“I have been in the fitness industry for 17 years and have learned from numerous fitness educators. Dr. Cody Sipe is the person that I go to in order to get insight into the baby boomer and mature fitness markets. Reading his articles, attending his presentations and talking to him personally has all helped me better understand, market to and get better results with baby boomers and older adults.’�
Rick Kaselj www.exerciseforinjuries.com Creator of Muscle Imbalances Revealed, the #1 product for trainers to resolve muscle imbalance issues
The system and bonuses are worth $227 but you can save over $185 today with a single, one-time payment of only…
You see the aging process accelerates around the age of 45 and really starts to make an impact around the age of 55. These issues can start to impair their health and well-being if not addressed appropriately. Vast changes are occurring even if you can’t see them. Just like an iceberg the majority of the… Read more…
