Bob Oros 1938 Sales Techniques classic
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Thirty-five years ago I discovered a 1938 training manual written right after the Great Depression in the mid 1930s that revealed a step-by-step plan resulting in a 500% sales increase!
You are about to become a MASTER IN THE ART OF SELLING AND MARKETING… All the confusion and conflicting information that you have learned will fade away and you will be able to start selling and writing with surgical precision.
If you apply the ONE PRINCIPLE revealed in chapter three your marketing and copywriting skills will be taken to a new level of effectiveness. “Copywriting is salesmanship in print.” Apply these techniques to your sales and marketing and watch your business take off!
The way we do business has certainly changed from what it was a century ago, however, the selling techniques are EXACTLY THE SAME! The only problem is there are too many WELL MEANING CONSULTANTS telling us that everything is different. That we have to “change with the times.” Instead of constant “change” what if you could find certain selling techniques that are “timeless” and by perfecting them in yourself you would be a true master of selling?
I review every new book published on the topic of sales. I am always on the lookout for something new. However, up in my attic I have the worn out pages of a sales manual written in 1938.
I have owned this manual for 35 years. When I read the first chapter on planning I put together MY OWN PLAN and increased the sales of my company 500%! A few years later I used the same principles to increase the sales at a distribution company over 100%. Every success in sales I have ever had can be traced back to the “stories” in this amazing manual. They really “stuck” with me.
“My name is Kevin Napper. I am a District Sales Manager for Bari Italian Foods. I had the privilege of reading this manual written a long time ago. I think what surprised me the most was the connection that I have with all the stories and lessons in the book and how even now we face the same challenges as they did back then. I think this is a must read for every sales and marketing person. young or old. This book brings home the true basics of selling. Just like my old baseball coach use to say, get back to the Basics. The game may change and the players may change but the right way to do something always stays the same. Im hoping Bob will find some more gems in the attic.” Kevin Napper Bari Italian Foods District Sales Manager
You Will Discover How To Dramatically Increase Your Sales TODAY Using Forgotten Techniques From a 1938 Sales Manual
Once I started reading I became so intrigued I went back to my hotel and read it cover to cover, non-stop. The examples were amazing, The stories were hypnotic. The lessons were crystal clear.
This book has been an inspiration to me for more than 3 decades. It is completely out of print and impossible to find. I have preserved my copy and I am now making it available for you.
You will discover how they sold the benefits of “dustless coal.” How the origin of “forced distribution” was conceived by a clever sales person selling crayons to a Catholic School Nun. How they would engage the prospect by hiring an artist to create customized sales presentations. Why you are doomed to fail if you don’t plan.
This manual is so engaging you will put a do-not-disturb sign on your door while you take a journey into the twilight zone of selling and learn some incredible sales techniques along the way.
I didn’t want to retype the manual and possibly distort any of the original information, so I scanned in all 191 pages. I added a short introduction to each section to make sure you get the most benefit from the manual.
If you know me, you know I would never sell anything that I did not thoroughly believe in. If you were my own brother or sister and asked me for the ONE BOOK on selling you should read ‘” this is the ONE.
The author of this manual knew how to make the emotional connection with the reader and motivate them to use the techniques.
SECTION ONE will demonstrate how it is IMPOSSIBLE TO FAIL when nothing is left to chance. You will become intrigued by the story of how a sixty day plan was put together by a salesman for a coal supplier to close one of the largest orders of the times. You will learn to implement a system that will GUARANTEE YOUR SUCCESS. Your competitor won’t have a chance in the world from the moment you start to use it.
SECTION TWO will show you how to completely reverse the attitude of a customer who literally slams the door shut, into one who says “sure, I’ll listen to what you have to say with an open mind. Come in and tell your story.”
SECTION THREE will show you how to make your presentation so irresistible that you won’t have to sell, but instead, help your customers buy. By applying this MAGIC KEY your customers and prospects will almost seem to be in a hypnotic state, hanging on your every word.
In SECTION FOUR you will discover the valuable lesson of how to get people to buy from you on the basis of pure confidence. You will learn how and why confidence in you nourishes the root of every sale and how it swings the mind of the most hesitant buyer. Leave this deliberate step in the sales process out and you are doomed to fail.
SECTION FIVE will show you the ATTITUDE necessary to overcome objections as well as a step-by-step plan to… Read more…
