Develop a marketing plan specific to your business
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With a carefully thought through marketing plan to guide you in your day to day business, you will be taking a systematic approach to analysing your products and services, your competition, customers and prospects to develop effective strategies that achieve realistic goals which ultimately result in enormous savings in time, cost and effort. The mere process of thinking through your objectives and strategies and reshaping them appropriately will set you on a more profitable and rewarding path.
A marketing plan gives your business the focus and direction needed to realise its full potential. It identifies growth opportunities and makes better use of limited resources.
�- Identify opportunities in the marketplace that your business can profitably pursue. �- Increase your productivity through reducing wasted time and effort. �- Help you concentrate on the things you do best. �- Improve utilization of your finite resources. �- Give you a ‘blueprint’ to enable you to build your business systematically. �- Coordinate every function in your business so that each part is reaching toward the same goals. �- Provide you with a practical day-to-day decision reference points. �- Give your business a sharper focus for your customers and employees. �- Give you an edge on your nearest competitors.
“With a cohesive, soundly based marketing plan in place you can systematically develop your business for a more profitable outcome’� Marketing Plan Builder is particularly beneficial for SME’s with limited internal specialist marketing resources and who wish to take their business to the next level. It is also a valuable reference guide for career focused marketing students and graduates.
Marketing Plan Builder is a self completion template based system that gives users the information, tools, structure and framework to write a comprehensive professional plan. The templates focus on the succinct content you should consider in the plan, avoiding the need to laboriously write endless paragraphs of verbose text. The system is based on a lifetime of practical experience in which countless plans have been developed by the author for a diverse range of product and service categories and from large businesses to small.
Marketing Plan Builder is designed for: Product based business to business enterprises (B2B products) Service based business to business enterprises (B2B services) Product based business to consumer enterprises (B2C products) Service based business to consumer enterprises (B2C services)
Step 1 ‘” Read the eBook (120 pages pdf) This document explains in detail the components of a marketing plan and the principles and tenets of marketing. It provides helpful tips and insights for completing a plan that is specifically designed for your business. The eBook includes a series of completed templates which lead to the sample marketing plan that is also provided. Download template example
Step 2 ‘” Study the Sample Marketing Plan (50 pages pdf) This complete marketing plan is a reference guide to writing a plan that is specific to your business.
Step 3 ‘” Write your plan in the Pre-formatted Microsoft Word document (60 pages). To complete this document you should have a working knowledge of Microsoft Word and Microsoft Excel. After familiarizing yourself with the eBook and sample plan you will be ready to start writing your plan in this pre-formatted Microsoft Word document. At each step there are pointers to remind you of the content applicable to that step. Reference guides are included to indicate the applicability of each step to each business class and size. Download pre-formatted document example Read more…
