Salon and Spa Marketing ‘” Personal Contact Advertising ‘” Safbrina Hayer
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“Discover… a new strategy your competitors are using right now to explode their business and exactly how you can do it too starting today”!
Lets face it, marketing your salon or spa can be hard work. Believe me I know! When I first started, I was just like you, searching online, and jumping through hoops trying to figure out what works and what doesn’t. If you aren’t careful you can easily throw away $1000s on so called “marketing advice” without seeing any results. After all, everyone claims to be an expert. And it can be hard to know who to believe. But through all my trails and errors I have found one full-proof method (that I bet a few of your competitors are using right now)that is working wonders. And, If you have five minutes to read this article, I’d love to share with you exactly how it works. But first, (before we go any further). Let me tell you a little about myself and why you should believe I know what the heck I’m talking about.
I’m Safbrina Hayer and I have helped Salons and Spas across the country, welcoming thousands of new clients through their doors and my company would make anywhere from $13,750 to $27,500 from representing only one salon and spa! Most of the time that amount of money would be made in a matter of 2 to 3 weeks.
My company would bring 100’s of new clients to salon and spa businesses in a matter of days. For every one person I brought to the Salon and Spa I made $54 and it would only cost me $1 worth of advertising material.
If I invited 100 people I would make $5,400 free and clear cash in my hand and I usually did that in a matter of days. The best part is I did that regularly. I was like “Groupon” but with a twist, doing Personal Contact Advertising (a.k.a face to face marketing).
If you’ve never heard of “Groupon” before here is their definition: The company offers one “Groupon” (“group coupon”) per day in each of the markets it serves. The Groupon works as an assurance contract using The Point’s platform: if a certain number of people sign up for the offer, then the deal becomes available to all; if the predetermined minimum is not met, no one gets the deal that day. This reduces risk for retailers, who can treat the coupons as quantity discounts quantity discounts as well as sales promotion tools. Groupon makes money by keeping approximately half the money the customer pays for the coupon. So, for example, an $80 massage could be purchased by the consumer for $40 and then Groupon and the retailer would split the $40. That is, the retailer gives a massage valued at $80 and gets approximately $20 from Groupon for it. And the consumer gets the massage, in this example, from the retailer for which they have paid $40 to Groupon. From Wikipedia, the free encyclopedia
“Groupon” could sale 100’s sometimes 1000’s of promotional packages making tens of thousands of dollars within a matter of minutes. Flooding thousands of Salons and Spas across the country with endless amount of new and past clients.
The down side of “Groupon” Let’s say Groupon gets 500 people to purchase your promotion. With Groupon those 500 people could come in all at once! Many salon and spa owners complain about being so over booked with their Groupon promotion that they were unable to cater to their regular paying clients. Groupon would get paid $10k just for clicking a button and sending a blast email out to their list of buyers who are always searching for a “deal’�. Yes many people will be coming into your salon and spa but you will be working 3 times as hard while getting paid 3 times as less.
A Salon and Spa that gives a 50% or more discount to hundreds of people is hoping that some of those clients will come back regularly. That practice is called the ‘wishful thinking’ approach. There is nothing wrong with having wishful thinking. Nothing great would have ever been accomplished in this world without wishful thinking. However,are you willing to give “Groupon” 50% of your already discounted earnings just to take a chance?
What if I taught you the secret techniques that I’ve been doing for years to invite as many people to your salon and spa as you like without spending $1000’s or even $100’s in marketing? In fact the most successful marketing techniques I implement are usually always free or less than $50 and they always created a buzz large enough to generate in hundreds of new clients.
With Personal Contact Advertisement if you choose to invite 500 people to purchase your promotion on your own at $40 each.
Once you figure out the math, think about the additional money you will make from treatment upgrades, and product sales. By doing the promotion yourself you could decide how many people you would like to sell the promotion to. You could invite 50, 100, or 200 people a week, it is up to you. When you notice your salon and spa getting busy you could hold it off for a bit then continue when you are ready to serve new clients again.
Your salon or spa business can’t afford to wait for walk-ins or for word-of-mouth to attract more business while your competitors are eagerly ready to capture them all. Growing your salon business quickly requires effective professional marketing and communications.
Experienced and successful salon and spa owners know that simple-but-effective salon promotions keep traffic flowing, increase revenue and create community buzz.
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